Blog Entries Tagged with Video
How much is this going to cost?
By John Dowsett
Tags: Budget,Cautionary,Cost,Internet,Production Costs,Professional,Video,Web
How much is this going to cost? Every production we discuss includes this question, and we only get two responses, “How come so much” and “That is great”.
Eyeballs
By John Dowsett
Tags: Demographic,Video,Viral,YouTube
The team and I were having a chat about a Viral Video that we are working on. During a recent high level client meeting, somebody asked for clarification. He had a valid point. "We produce a TV commercial, and buy time. By defining when it airs, we hit our target demographic. We need a bit more if we are going to go ahead with a viral video." This concept of hitting the target demographic with television advertising dates back to the dawn of television.
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