Adrenaline Communications Suspends Top Level Writer: Saline or Silicone?

Toronto, ON - February 23rd, 2009 - FIREWORKS IN THE BOARDROOM HAS CREATED A STIR IN THE MEDIA WORLD, as John Dowsett of Adrenaline Communications today announced the suspension of Rick Creuzburg of the company’s branding division over the recent phone number change debacle.

“Rick is up and down like a toilet seat in a train station.” states Dowsett “Pure genius, followed by this. We can only hope that the damage done can will taken care of swiftly by our Crisis Management
team.”

In the re-branding of Adrenaline, Rick Creuzburg employed Adrenaline’s mnemonic phone service, coming up with the gem 416-TITTY-0K. To add a further stab to the solid reputation of Adrenaline Creuzburg produced a radio demo, using a lush sounding radio announcer voice, “That’s right, just call 416-TITTY-0K to have...”. Needless to say, Dowsett was not amused.

The radio spot was caught in time, but the mnemonic slipped out to a few the company’s key clients. Like a deer caught in the headlights all Creuzburg could say was “Wha?”. Others on his team think that Creuzburg has simply spent too much time of late working on viral campaigns. This mnemonic fits all of the key hit points of a viral.

Creuzburg is simply too important to the organization to banish. We expect the suspension to be short lived.

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