The Adrenaline Blog
Welcome to the Adrenaline Blog. Learn about a variety of communications, business, and technology issues that may be relevant to your business.
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Developing with Principles
By Robert Ross
Tags: CMS, Open Source, SEO, Standards, Web Site
In business? You need a web site. Clients and competitors visit your site for information about your business. If you don't have a site, potential clients may not take your business seriously and competitors will feel they have more than you have to offer (potential clients will feel the same way).
Eyeballs
By John Dowsett
Tags: Demographic, Video, Viral, YouTube
The team and I were having a chat about a Viral Video that we are working on. During a recent high level client meeting, somebody asked for clarification. He had a valid point. "We produce a TV commercial, and buy time. By defining when it airs, we hit our target demographic. We need a bit more if we are going to go ahead with a viral video." This concept of hitting the target demographic with television advertising dates back to the dawn of television.
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