Adrenaline to Define The Word Prolific In News Releases

Toronto, ON - January 18th, 2009 - John Dowsett of Adrenaline Communications today announced the fact that they will be releasing regular News Releases.

"The Onion is quite possibly my favorite humour" states Dowsett "we are going to blatantly steal the concept, twist it around a bit and use it solely in News Releases. Don't misunderstand this, we will not touch the ugliness of frank magazine." Dowsett's loathing of the periodical was evident, demanding that the publication's name not be capitalized. "... Indeed the only thing that offends me more is peta, and don't you dare capitalize that either ..."

The team either has too much time on hand, or quite possibly energy. When we contacted another member of the Adrenaline team who wished not to be named, they ranted excitedly about a new viral video campaign the team was developing. We are starting to see the thread that ties the team together - boundless energy.

"This is so very exciting" blurted Dowsett "Every single release will have a kernel of truth, but that is about it. If you can't figure out what that kernel is, you may want to consider wearing a hockey helmet full time".

Rude as it may be, those with a shining to ironic humour should love the releases.

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